84% More Leads, Two Years Running

Grasslands: A Journalism-Minded Agency

A full rebuild-and-rank engagement that turned a respected brand with weak search into a compounding lead machine: organic traffic up 123.6% year over year, lead form submissions up 84%, and rankings won across every key market. This is what The Local Conquest looks like over time, leads that grow instead of spike.

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The situation

Grasslands had a strong reputation and deep expertise, but their search visibility was not keeping pace. The site needed a modern, fast rebuild without sacrificing hard-won rankings, the tracking needed to reflect reality, and their authority needed to become definitive in a competitive category. A strong brand that had not yet converted its reputation into reliable, compounding organic reach.

What we did

We rebuilt the foundation first, migrated to Webflow cleanly, then ran the content, authority, and tracking work that turns visibility into leads. Three levers, platform, precision, and presence, on one roadmap.

Why this matters for your business

This is the headline that is not hyperbole, it is sequence. Year one was the step-change: rebuild the foundation, establish a new normal. Year two was the compounding: growth accelerated instead of flattening, because the system feeds itself. That is the difference between renting results and owning them, and it is exactly what The Local Conquest is built to do for a contractor over six months and beyond.

The lead-and-revenue math: We helped generate 581 lead form submissions in the year.

For an average PR agency with an average job value of $8,000 and a 17.5% close rate, a comparable lead volume would model to roughly $812,000 in estimated pipeline.

This is an estimate based on reported close rate and average job value.

With a $63,000 investment and an estimated $812,000 in modeled pipeline, the projected ROI would be approximately 1,189%, or about a 12.9x return on spend.

This is an estimate based on average job value, assumed close rate, and projected lead volume.

NOTE: These figures do not reflect Grasslands’ current pricing. They are an industry-average representation of what a PR agency may charge.

The objection we answered

"Will this actually bring leads, or just traffic that looks nice on a report?" We answered it by tracking the thing that matters. With GA4 and form-source tracking in place from the rebuild, we did not have to guess. Year two, lead form submissions were up 84.4% on top of the prior year's lift, with clean attribution proving it. Traffic that turns into contacts, not vanity numbers.

How it went, step by step

Platform: Rebuilt and migrated to Webflow with careful URL mapping and redirects. Preserved ranking equity and nearly doubled Core Web Vitals (Performance 41 to 81). Result: 95 good URLs, 0 needs-improvement, 0 poor.
Precision: Upgraded analytics (GA4 + GTM) to capture sessions, organic users, and form fills, so growth could be attributed with confidence and the lead count is real, not guessed.
Presence: Built an intent-driven content system anchored by high-intent landing pages. Those pages alone drove 45k+ impressions in four months and quickly hit page one.
Authority: Sustained digital PR and link acquisition lifted Domain Rating from 35 to 53 and referring domains from 777 to 1,114, outpacing competitors.

The proof