[EXAMPLE — ILLUSTRATIVE, NOT REAL] Example Remodeler Booked 38 Qualified Leads a Month After Switching Agencies

Example Build Group (fictional — illustrative example only)

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ILLUSTRATIVE EXAMPLE — fictional client, for format and layout only. Not real data. Do not publish. After 9 months on The Local Conquest, Example Build Group saw a tracked increase from 9 to 38 qualified leads per month from local search and Google Business Profile. Based on the owner's reported close rate and average project value, that represents an estimated $912,000 in annual pipeline.

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Table of contents

Executive Summary
Why This Matters
Objections
Results

ILLUSTRATIVE EXAMPLE — fictional client, for format and layout only. Not real data. Do not publish as a real case study.

The situation

Example Build Group is a family-owned remodeler with 3 crews, focused on residential kitchen and bath, in the Cleveland metro, doing about $1.5M a year.

They came to us after two years with a previous agency that charged a small monthly retainer and never showed a single tracked lead. The owner's words: "I was paying every month and had no idea if any of it worked. I couldn't point to one job that came from them."

What we did

Example came on The Local Conquest and is now 9 months in and still active, past the initial guarantee window. The work kept producing, so the engagement continued.

Lead volume & estimated revenue impact

1. Tracked lead volume: Example went from 9 to 38 qualified leads per month over the nine-month window. Source: GBP insights (calls and direction requests) plus call tracking and form-source tracking installed at kickoff.

2. Estimated revenue impact, shown as math: 38 local-source leads per month × the owner's reported 20% close rate × $10,000 average project = an estimated $76,000 per month, or roughly $912,000 annually, in pipeline. This is an estimate based on the owner's reported close rate and project value, not a tracked closed-revenue figure from their CRM.

3. Lead quality context: "These aren't tire-kickers. They're homeowners who already looked at our work and want a number. My close rate went up because the leads are better, not just more of them." — the owner

4. Supporting visibility metrics: Top-3 Map Pack across 80% of the metro grid (from a 1-mile radius), first-page rankings for "kitchen remodel" and "bathroom remodel" across six suburbs, and GBP profile views up 240% year over year. These are the leading indicators that produced the leads.

How we tracked this

Lead volume in this case study is measured through GBP insights, call tracking, and form-source tagging. Phone calls outside GBP-tracked calls are not included in the totals. Estimated revenue uses the owner's reported close rate and average project value applied to tracked local-source leads — it is not a tracked closed-revenue figure from a CRM. Actual booked revenue may be higher or lower than the estimate.

What the owner says

"Nine months ago I couldn't tell you if my marketing worked. Now I get a report every month showing exactly how many people called and where they came from, and my calendar is full of the kind of jobs I actually want. The difference is they rebuilt everything first instead of just tinkering with what the last guy left. If you're a remodeler tired of paying for nothing, this is the one to call." — Owner, Example Build Group

Want this for your remodeling business?

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The diagnosis — what we found

When we audited Example at kickoff, here's what we found:

  • GBP: the primary category was set to "General Contractor," not "Kitchen Remodeler," so they weren't eligible to rank for their best searches. 14 of their 22 services were missing from the profile entirely.
  • Rankings: the site was optimized for "Cleveland construction," a broad, low-intent term, while ranking nowhere for "kitchen remodel" and "bathroom remodel" plus their suburbs — the searches that actually book jobs.
  • Proximity: the baseline grid showed Example ranking in the top three only within about a mile of their office, and invisible across the rest of the metro where most of their target homeowners live.
  • Tracking: nothing was installed. The previous agency had no way to prove a single lead, which is exactly why the owner couldn't point to one.

How it went, step by step

We organized nine months of work around four outcomes the owner actually cared about:

  • To get found in Maps for the remodels that pay, we rebuilt the Google Business Profile from the ground up: corrected the primary category, added all 22 services they actually offer (only 8 were listed before), and loaded real project photos on a weekly cadence.
  • To turn existing traffic into booked consultations, we rebuilt their site on Webflow with dedicated kitchen and bath service pages, real before-and-after galleries, and a clear path to request a consultation on every page.
  • To win the neighborhoods, not just the home address, we ran proximity-based local SEO: tracking rankings on a grid every two miles across the metro, then building the citations, content, and reviews that extended their Map Pack visibility from a few blocks to most of the Cleveland suburbs.
  • To prove what the work was producing, we installed call tracking, form-source tracking, and GBP insights on day one, so every lead could be counted and attributed, which the previous agency never did.

The proof — Hero stat block

  • 38 tracked leads per month from local search and GBP (up from 9) — "Tracked through GBP insights and call tracking, months 1 through 9."
  • $912,000 estimated annual pipeline from local-source leads — "Calculated from tracked lead volume × the owner's reported 20% close rate × $10,000 average project. Estimated, not tracked closed revenue."
  • Top-3 Map Pack across 80% of the metro grid (up from a 1-mile radius) — "Proximity grid, baseline vs. month 9."

[Visual proof to attach: GBP before/after, GSC organic chart, GBP insights screenshots, ranking screenshots with date stamps, and the proximity grid baseline-vs-current.]