Moved Off WordPress, Came Back Faster, and Ranked #1

Proctor Production

WordPress to Webflow migration plus an SEO rebuild that doubled site-wide impressions in 90 days and put Proctor at #1 on Google (and in the AI Overview) for its money keywords. A clean migration that kept every bit of search equity and came back faster, the proof of what The Site Lift does when it is done right.

Instructions

If you intend to use this component with Finsweet's Table of Contents attributes follow these steps:

Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
To add interactions which automatically expand and collapse sections in the table of contents select the content27_h-trigger element, add an element trigger and select Mouse click (tap)
For the 1st click select the custom animation Content 27 table of contents [Expand] and for the 2nd click select the custom animation Content 27 table of contents [Collapse].
In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.

The situation

Proctor had a respected brand and real demand, but the site was on WordPress, slow, and not ranking for the terms that bring work. They needed to modernize and get faster without losing the rankings they already had. That is the exact risk a platform migration carries, and the exact thing most migrations get wrong.

What we did

We rebuilt Proctor on Webflow with meticulous URL mapping and 301 redirects, so the move preserved ranking equity instead of resetting it. The new site is faster and sharper, with Core Web Vitals significantly improved at launch. Then we layered on the on-page SEO, internal linking, and content that the old site never had.

Why this matters for your business

Proctor proves the thing that scares people most about moving platforms: you can rebuild on Webflow, come back faster, and keep every bit of search equity, while gaining ground you never had. The visibility gains here, doubled impressions and #1 rankings, are the leading indicator of more inbound leads, because the businesses people find first are the ones they call.

The lead-and-revenue math (to complete with Proctor's numbers): Impressions and rankings are the front of the funnel. To show this in dollars, we apply the client's real numbers:

The objection we answered

"If I move my site, won't I lose my Google rankings?" It is the number one fear contractors have about a migration, and a fair one, because a sloppy move does exactly that. We answered it by mapping every old URL to its new home with 301 redirects before the switch. The result: the rankings carried over intact and the site came back faster. Nothing lost, real ground gained.

How it went, step by step

Migration: Rebuilt on Webflow with full URL mapping and 301 redirects. Zero ranking equity lost in the move.
Performance: Core Web Vitals and load speed significantly improved at launch versus the old WordPress site.
On-page SEO: New pages built and indexed for competitive, non-branded terms the old site never targeted.
Authority: Internal linking and backlink outreach to lift page authority over the 90 days.

The proof