Local keyword research for contractors
Ranking for the wrong words brings tire-kickers. Ranking for the right ones brings the jobs you actually want. We find the searches your best customers are typing, then build everything around them.
Not all searches are worth winning.
Some keywords bring price shoppers looking for a quick patch. Others bring the homeowner ready to spend on a full replacement. Most contractors chase whatever sounds biggest instead of what actually pays. We dig into how people in your area really search, separate the money terms from the noise, and point your whole site at the words that turn into booked, profitable work.
How we find your money keywords
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Mine the real searches
We pull the actual terms homeowners in your metros type, including the specific service and city combinations and the high-intent "near me" searches that signal someone's ready to call.
Sort by intent and value
We separate the high-ticket, ready-to-buy searches from the low-value and informational ones, so your effort goes where the profitable jobs are, not where the empty traffic is.
Map words to pages
Every target keyword gets a home, a service page, a location page, or content built to rank for it. No keyword without a page, no page without a purpose.
Local intent is where the buyers are.
The right local keywords aren't a vanity exercise. They're how high-intent buyers find you at the exact moment they need you.
Of all Google searches have local intent, nearly half of everything searched. (Forbes / industry data)
Faster growth for "near me" searches than general searches over the past two years. (On The Map)
Of people who run a local search visit a business within 24 hours. (Google)
Questions
A tool gives you a starting list, not a strategy. The work is judging which terms in your market actually carry buying intent and job value, then building pages that can realistically rank for them. The judgment is the part that matters.
It's a search that signals someone's ready to act, like "roof replacement" plus your city, or a "near me" search. Lower-intent terms are people researching or hunting for the cheapest patch. We aim your site at the ones that book real jobs.
Broad terms are expensive to rank for and bring traffic from people you can't serve. Local, service-plus-city terms have less competition and far more buying intent, because the person searching is in your area and needs the work done now.
It's the foundation everything else stands on. The keywords decide what pages we build, what your Google profile emphasizes, and what we track. Get this wrong and the rest of the work points in the wrong direction. That's why we start here.