Local SEO audits for contractors
Before you spend a dollar improving your rankings, you need to know exactly what's holding them back. A local SEO audit shows you, in plain English, where you're losing leads and why.
You can't fix what you haven't measured.
Most contractors have no idea why their competitors outrank them. They guess, throw money at random fixes, and wonder why nothing moves. An audit replaces the guessing with a map. We dig into your profile, your site, your listings, and your competitors, and hand you a clear picture of exactly what's costing you rankings and calls, and what to fix first.
What the audit looks at
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Your profile and listings
Categories, services, reviews, photos, and citation consistency, the Google presence that drives your Map Pack position, checked against what's working for your competitors.
Your website
Speed, structure, service and location pages, schema, and mobile experience, the on-page signals that decide your local organic rankings and conversion.
Your competition
We look at who's outranking you and why, so the audit isn't just a list of problems, it's a clear path to the rankings they're taking from you.
Knowing the gap is half the battle.
An audit turns a vague "we're not ranking" into a specific, prioritized list of what to fix, which is where the leads come back.
Of local pack ranking weight comes from Google Business Profile signals, a top audit focus. (Whitespark / BrightLocal, 2025)
Comes from on-page signals, the other half an audit uncovers. (Whitespark / BrightLocal, 2025)
Of local clicks go to the top-three Map Pack, the prize the audit points you toward. (Moz)
Questions
A clear, plain-English report of exactly what's helping and hurting your local rankings, how you stack up against competitors, and a prioritized list of what to fix first. No jargon, no 40-page PDF, just the picture you need to make a decision.
No. The audit stands on its own. If the fixes are things you can handle, great. If you want us to do the work, we can. Either way you leave with a real understanding of where you stand, which most contractors never get.
Automated scans spit out a generic score. A real audit looks at your specific market, your actual competitors, and the signals that matter for your trade, then prioritizes what will actually move your rankings. The difference is judgment, not just data.
Typically a matter of days, depending on the size of your site and footprint. We'd rather take the time to get it right than hand you a rushed checklist. You'll get a clear walkthrough of what we found and what it means.