NAP consistency audits for contractors
NAP means your name, address, and phone number. When they don't match across the web, Google trusts you less and homeowners reach a dead end. An audit finds every inconsistency so you can fix it.
One wrong digit, scattered everywhere, adds up.
Your name, address, and phone number live on dozens of sites, and over the years they drift. An old suite number here, a former phone number there, your name spelled three different ways. Each mismatch chips away at Google's trust and risks sending a homeowner to a dead line. A NAP audit finds every one of these inconsistencies so they can be cleaned up.
What a NAP audit uncovers
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Every version of you
We scan the directories, maps, and aggregators and pull every listing of your business, surfacing every variation in your name, address, and phone number.
The duplicates and errors
Duplicate listings that split your ranking signals, outdated info, and wrong numbers, all flagged so you can see exactly what's confusing Google and customers.
A clear fix list
Not just problems, a prioritized list of what to correct first, so the cleanup actually moves your rankings instead of being busywork.
Consistency is a trust signal you control.
NAP consistency is one of the local ranking factors fully within your control, and inconsistency carries a real cost.
Of consumers lose trust in a business with inconsistent contact details. (BrightLocal)
Of consumers would avoid a business after finding incorrect info in local search. (Google)
Of local pack ranking weight comes from citation signals like NAP consistency. (Whitespark / BrightLocal, 2025)
Questions
Name, Address, and Phone number. It's the core business information that has to be identical everywhere it appears online. When it's consistent, Google trusts you more. When it's not, your rankings and your reachability both suffer.
Google reads even small differences, St. versus Street, two phone formats, as possible signals of different or unreliable businesses. Exact consistency tells Google all those listings are the same trustworthy business, which strengthens your local ranking.
You get a clear list of every inconsistency and what to fix first. From there you can clean it up yourself, or we can do the correction and ongoing management. The audit is the diagnosis; fixing it is what recovers the trust and rankings.
The audit is the diagnostic step, it finds and documents every inconsistency. The cleanup is the work of fixing them across all your listings. The audit usually comes first so the cleanup is targeted and you know exactly what you're paying to fix.